Some attorneys think their law firm’s online reputation doesn’t affect their core offline business. They may get most of their new business through referrals and therefore think their online reputation isn’t a potential new business driver. Or they may think that only negative reviews can affect their online reputation, and therefore they ignore opportunities to cultivate a positive online reputation. And even attorneys who recognize that their online reputation is important may waste time and money on ineffective or inefficient reputation management tactics. If you’re struggling to manage your law firm’s online reputation, one of these six reputation management misconceptions may be holding you back. Read More
