Too many lawyers run with the herd and are indistinguishable from their colleagues. They don’t position themselves as independent experts. Yet, no one will hire a lawyer who is interchangeable with another lawyer. Every client wants to hire only the best lawyers, just as all patients want to be treated by the best doctors. To stand apart from the herd, one must begin by building a reputation, step by step, from the ground up. To begin, one should publish bylined articles in prestigious journals, especially those read by prospective clients. Read More
