Reputations aren’t created or bought, they are earned. “Personal branding” is nothing more than a new way for people to create form over substance. You have nothing to offer, so let’s make you look good, even if it’s all garbage. The intelligent clients, those looking for more than “cheap,” will go beyond your online and offline fake reputation and learn the truth. They will ask people in your community about your real reputation, they will go beyond what you’ve tried to project. Read More
